World needs a story

Seth Godin, Author of the book All Marketers Are Liars, gave a talk couple of days back at Googleplex. The talk, in a way, is directly related to this Blog entry, and that is Passive Marketing (read, telling a story). He starts with an interesting question, Does Technology sell on its own, and follows up in a strong Negation. Instead, he argues, technology just gives a shot to the Marketing. Unless you don't have a story to tell to your target audience, it doesn't matter how beautiful your new Idea/Product is. Its the Interest that your story would create would drive its future success or failure. Coming from techy background, it is always hard to swallow that Great Technology != Successful Product but it is Great Story = Successful Product . Good technology would just help you create a base for the Great Story. Here is the Lecture from Google Video.