If I make a better mouse trap, they would come.. This is a sure way to fail for any entrepreneur and it is funny how many times we see people get stuck in exactly the same mouse trap. Here is an excellent article by Robert M. Metcalfe, the founder of 3Com, on the importance of Sales in bringing innovation to life. 

Zen and the Art of Selling On the same note, I am pleased to have passed first round of the MIT MBA Sales Competition, and will be representing Duke in Boston on November 5th, 2011.